Family Force 5
Looking for that secret recipe for some savory rock? Of course you are. It goes like this: Mix a handful of thunderous beats and a dash of dirty Souf swagger in a bucket filled with Southern-fried, greasy guitar. Then roast ingredients all day in the sweltering Georgia heat, pepper with good-time lyrics, and enjoy the spicy southern rock jambalaya of FAMILY FORCE 5. Since 2005, the genre-obliter ating Atlanta quintet has been setting audiences’ feet alight with their incendiary dance-rock anthems, turning that dance floor into hot coals, refusing to let fans keep their kicks still.
Part party-bangers, part grimy rockers, FAMILY FORCE 5’s booty-quaking beats and face-melting synths have earned them a devout following culled from their seemingly ceaseless touring and chart-topping albums, the group’s previous album 08’s Dance or Die debuted on the Billboard Top 200 chart at #30 and at #8 on the Modern Rock with 13,000 copies sold in the first week.
III takes FAMILY FORCE 5 back to their rock roots, and those early days when the Olds brothers would perform in a backyard shed at their parents’ Marietta, Georgia home. Music wasn’t a choice for these brothers; it was in their blood. "We were destined for music," Solomon says. "We knew we had to do it." Their father Jerome Olds was a well-regarded singer and their mother was a music teacher. While they were just adolescents, they founded a band, honing their musical chops on stages across the country, until the spirit of rock compelled them to pick up guitars in the 2000’s.
On the new album’s return-to-rock sound, the band resurrects the heavy guitars and bombastic beats of their debut. Opening track "Can You Feel It" explodes with searing guitars and Solomon’s distorted voice slices through the boom-bap of tumultuous drums. "Our goal was to make jock jams for the future," Derek says about the album opener. "At the time, we were listening to a lot of Sleigh Bells, and we wanted to create something mean and gritty that you could hear on Sportscenter. This track gets people hyped up, and it perfectly sets the tone for the rest of the album." Unadulterated energy ties the band’s unstoppable genre-hopping as FAMILY FORCE 5 explores low slung bass booms and harmonica howls on "Wobble" and the tongue-in-cheek "scenie baby" call-out pop song, "Tank Top." These are songs for blaring at maximum volume, blasting from a sweaty club or a low-riding pick-up truck. "III sounds like rock and roll with barbecue sauce," Derek laughs.
Although they aren’t afraid to take a trip on the ironic side, the band tips their hats to authenticity and the places where they grew up. "We embraced the redneck part of where we are from," Solomon says. "We tried to run away from it for so long, but there’s no denying: there’s some country boy in us." On III, the band wanted to infuse a taste of reality too, exploring more than just the party scene that they had been espousing for their career. On "Paycheck," the band addresses the challenges of living in a country suffering with economic collapse and seemingly incurable unemployment.
"I’m broke/broke as a joke/thinkin’ ‘bout movin’ back in with my folks," Solomon sings on "Paycheck."
After a lifetime of making music, FAMILY FORCE 5 have unmistakably come into their own. They’ve forged together their disparate musical influences, their reckless attitude, and heartfelt authenticity into III. Now, with hardships behind them and the open road ahead, the band is on a mission to keep their fire spreading and their family growing.